ISVOR Fablab

Av. Anastácio Franco do Amaral - Petrópolis, Betim

Company workshop Fab Lab

Space size 100 m²

Opened in January 2015

Structure type Private company

Explored in January 2019


Isvor Fab Lab is an initiative of ISVOR, the Corporate University of Fiat Chrysler Automobile (FCA) Latam Group. Its primary objective is to develop skills for innovation. We train FCA employees with Developing talent along these dimensions, rather than around traditional jobs has been the beginning of new ways for corporations to function.

Social networks

Main interests

Entrepreneurship Education Industry & innovation Design

This workshop is great for:

General public Large companies

Our workshop

Learn more about our space, members, machines & services!

The ISVOR fablab is the fablab of the ISVOR company. It is a corporate training company who answers the training needs of Fiat Chrysler, its owner, and external clients mainly from the industry sector (RHI Magnesita, a supplier of refractory products - Anglo America, mining business). In that context, the missions of the lab are to introduce a new way of teaching by making and to disseminate the agile and innovative maker spirit in traditional industry, if not rigid, by being part of the training path.

The beginning was not easy as it needed 8 months from the project approval to the opening of its doors in 2015. Without any surprise, mainly due to bureaucracy. Then the lab team did research to create new training content with the appropriate machines.

The seed was planted when Heloisa Neves, a key player in the Brazilian maker movement, made a speech about 3D printing at Isvor during the « Davinci convida » event, a moment to share various experiences like Japanese cuisine or movie production with Isvor employees. Massia, the CEO of Isvor, convinced by the idea that a lab will be an added value for the training, engaged Heloisa as a consultant to create it. She also trained motivated Isvor employees to use the machines. Among them, the Isvor creative director and futur fabmanager : Carolina De souza.

Since then, the lab brought a paradigm change inside the industry it supports. Technicians, engineers and designers are sensitized during trainings given by Isvor team to less dependency to process and to more collaboration with each others as in this makerspace, there is much less process, if not none, than in the industrial world and it is free and open to anyone. Up to the point that, even if they have very sophisticated labs inside their companies, engineers come to ISVOR fablab to prototype!

Isvor is a company of 100 employees. Their role is to train employees of the industrial sector, like automobile, both on technical and soft skills. For special courses, they work with 300 technical consultants. Among Isvor employees, three are working in the Isvor fablab. Carolina is the creativity director of Isvor and became responsible of the lab activity. Vivian is fully dedicated to the technical use of the lab. She also plays the role of mentor to help users to use the machines. Occasionally, they are helped by trainees like Gabrielo in 2018 who doesn’t lack of inspiration and creativity. They all gather around a common spirit considering that a fablab is more about people than about things. Thus, each time they work on new technical or soft skill training, they have a specific focus on the user experience following the strategic pillars of Isvor which are the same for the lab team :

  • Andragogy
  • Design thinking
  • Sustainability
  • Protagonism

Besides, their lab activity, they participate in the animation of the Brazilian maker community by taking part to the organization of maker events like « campus party ». Also, they are actors in the structuration of the Brazilian fablab network. Their goal being to create a Brazilian fabfoundation to address more easily company needs.

As a corporate university Fablab, the team welcomes 3 types of users :

  • The employees of ISVOR, who design and teach pedagogic programs
  • The clients of ISVOR
  • The general public

« It is not about things, it is about people ». For Carolina, the use of the space is clear: employees of ISVOR are not using the Fablab to make things but to create an experience for people to change their mindset, based on the maker spirit. Márcia Naves, the director, encourages all the members of ISVOR to come in the space, use the machines, make their own projects to be familiar with it. Then, they try to mix profiles, designers and engineers, to create personalized workshops where people will learn to collaborate, to iterate, to value the error as a learning process, to be curious and creative.

¨¨The clients mainly come from industries. They are scientists or engineers and belong to a traditional pyramidal organization. Managers and directors of such companies **want to transform their way of working to tackle the new market challenges. Their use of the Fablab is one step of a comprehensive and specific program designed for them. For instance, they had to fix a communication issue among scientists of a R&D department. Each of them used to collaborate with external professionals but never with each other. They made them work on a common challenge where communication and creativity were key and they succeed to create a team spirit and to value the collaboration with each other.

Marcia and Carolina strongly believe in the power of the multi-disciplinary team so they support the external people in their project with the resources of the space. They want to show people the benefit of working with people from different areas and they also learn new ways of working with them. Thus, the Fablab is opened for everyone every Wednesday from 8 am to 3 pm. Users have to bring their material. They are mainly entrepreneurs or students in engineering, design, architectures or medicine and some of them, with a long term project, have benefited from a specific access to the space (every day during a limited period). Thus, the Fablab have supported a medicine student who designed a hearing aid or a designer who made a prosthetics with a social incubator.

To attract people in the space, a specific communication is made :

  • internally, they promote the freedom and cool atmosphere of the space, which can be used without permission. For new users, Carolina just evaluates the training required to use the machine and possibly plan a specific course with Viviane. People are supported to start with an accessible and fun project in order to break their apprehension and gain confidence.
  • externally, the Fablab communicates under the name of ISVOR through social media and many events (Campus Party, FabX, MakerFaire, Arduino Day…). Their objective is to focus on human transformation rather than product making. In fact, they aim to optimize their resources to achieve their mission with new clients.

To attract new clients, the Fablab also organized open talks, called Da Vinci talk, where everyone is invited to discover and discuss about a topic link to the work transformation. They also collaborate with organizations which support entrepreneurs, such as Fieng lab or Seed, to learn from them new ways of working and to foster synergies between start-ups and companies.

« We don’t have a specific budget, we have to earn it ».

The investment of ISVOR in the Fablab was significant for the company. With it, they bet on the future. 3 years later, it is fully integrated into the organization and, such as every department, it needs to be used for clients.

The rent of the space, the energy and the human resources are covered by the University. However, the variable costs are paid by the Fablab with the budget they earned. In addition, they have to demonstrate the use of the place to monetize the investment.

As a consequence, their objective is to make employees understand the potential of the space and to support them in the design of relevant workshops. They earn a percentage of each program sold where the Fablab is used. They also signed partnership with the Nacional Organization of Industrial Learning, the SENAI to financially support the training of technical employees about new technology.

Even if the use of the space has increased since its creation, they need to make it more lucrative. This objective is closely linked with the strategy of the new FCA CEO which asked them to double the percentage of the external clients (versus clients from the FCA group) from 30% to 60% in 2019.

The team is confident to reach this target. In fact, a famous TV show advertised the concept of Fablab which triggered the company interest and they will use their experience and the creativity and collaborative spirit of a Fablab to attract clients and to offer them relevant and efficient contents.

The ISVOR fablab is the fablab of the ISVOR company. It is a corporate training company who answers the training needs of Fiat Chrysler, its owner, and external clients mainly from the industry sector (RHI Magnesita, a supplier of refractory products - Anglo America, mining business). In that context, the missions of the lab are to introduce a new way of teaching by making and to disseminate the agile and innovative maker spirit in traditional industry, if not rigid, by being part of the training path.

The beginning was not easy as it needed 8 months from the project approval to the opening of its doors in 2015. Without any surprise, mainly due to bureaucracy. Then the lab team did research to create new training content with the appropriate machines.

The seed was planted when Heloisa Neves, a key player in the Brazilian maker movement, made a speech about 3D printing at Isvor during the « Davinci convida » event, a moment to share various experiences like Japanese cuisine or movie production with Isvor employees. Massia, the CEO of Isvor, convinced by the idea that a lab will be an added value for the training, engaged Heloisa as a consultant to create it. She also trained motivated Isvor employees to use the machines. Among them, the Isvor creative director and futur fabmanager : Carolina De souza.

Since then, the lab brought a paradigm change inside the industry it supports. Technicians, engineers and designers are sensitized during trainings given by Isvor team to less dependency to process and to more collaboration with each others as in this makerspace, there is much less process, if not none, than in the industrial world and it is free and open to anyone. Up to the point that, even if they have very sophisticated labs inside their companies, engineers come to ISVOR fablab to prototype!

Isvor is a company of 100 employees. Their role is to train employees of the industrial sector, like automobile, both on technical and soft skills. For special courses, they work with 300 technical consultants. Among Isvor employees, three are working in the Isvor fablab. Carolina is the creativity director of Isvor and became responsible of the lab activity. Vivian is fully dedicated to the technical use of the lab. She also plays the role of mentor to help users to use the machines. Occasionally, they are helped by trainees like Gabrielo in 2018 who doesn’t lack of inspiration and creativity. They all gather around a common spirit considering that a fablab is more about people than about things. Thus, each time they work on new technical or soft skill training, they have a specific focus on the user experience following the strategic pillars of Isvor which are the same for the lab team :

  • Andragogy
  • Design thinking
  • Sustainability
  • Protagonism

Besides, their lab activity, they participate in the animation of the Brazilian maker community by taking part to the organization of maker events like « campus party ». Also, they are actors in the structuration of the Brazilian fablab network. Their goal being to create a Brazilian fabfoundation to address more easily company needs.

As a corporate university Fablab, the team welcomes 3 types of users :

  • The employees of ISVOR, who design and teach pedagogic programs
  • The clients of ISVOR
  • The general public

« It is not about things, it is about people ». For Carolina, the use of the space is clear: employees of ISVOR are not using the Fablab to make things but to create an experience for people to change their mindset, based on the maker spirit. Márcia Naves, the director, encourages all the members of ISVOR to come in the space, use the machines, make their own projects to be familiar with it. Then, they try to mix profiles, designers and engineers, to create personalized workshops where people will learn to collaborate, to iterate, to value the error as a learning process, to be curious and creative.

¨¨The clients mainly come from industries. They are scientists or engineers and belong to a traditional pyramidal organization. Managers and directors of such companies **want to transform their way of working to tackle the new market challenges. Their use of the Fablab is one step of a comprehensive and specific program designed for them. For instance, they had to fix a communication issue among scientists of a R&D department. Each of them used to collaborate with external professionals but never with each other. They made them work on a common challenge where communication and creativity were key and they succeed to create a team spirit and to value the collaboration with each other.

Marcia and Carolina strongly believe in the power of the multi-disciplinary team so they support the external people in their project with the resources of the space. They want to show people the benefit of working with people from different areas and they also learn new ways of working with them. Thus, the Fablab is opened for everyone every Wednesday from 8 am to 3 pm. Users have to bring their material. They are mainly entrepreneurs or students in engineering, design, architectures or medicine and some of them, with a long term project, have benefited from a specific access to the space (every day during a limited period). Thus, the Fablab have supported a medicine student who designed a hearing aid or a designer who made a prosthetics with a social incubator.

To attract people in the space, a specific communication is made :

  • internally, they promote the freedom and cool atmosphere of the space, which can be used without permission. For new users, Carolina just evaluates the training required to use the machine and possibly plan a specific course with Viviane. People are supported to start with an accessible and fun project in order to break their apprehension and gain confidence.
  • externally, the Fablab communicates under the name of ISVOR through social media and many events (Campus Party, FabX, MakerFaire, Arduino Day…). Their objective is to focus on human transformation rather than product making. In fact, they aim to optimize their resources to achieve their mission with new clients.

To attract new clients, the Fablab also organized open talks, called Da Vinci talk, where everyone is invited to discover and discuss about a topic link to the work transformation. They also collaborate with organizations which support entrepreneurs, such as Fieng lab or Seed, to learn from them new ways of working and to foster synergies between start-ups and companies.

« We don’t have a specific budget, we have to earn it ».

The investment of ISVOR in the Fablab was significant for the company. With it, they bet on the future. 3 years later, it is fully integrated into the organization and, such as every department, it needs to be used for clients.

The rent of the space, the energy and the human resources are covered by the University. However, the variable costs are paid by the Fablab with the budget they earned. In addition, they have to demonstrate the use of the place to monetize the investment.

As a consequence, their objective is to make employees understand the potential of the space and to support them in the design of relevant workshops. They earn a percentage of each program sold where the Fablab is used. They also signed partnership with the Nacional Organization of Industrial Learning, the SENAI to financially support the training of technical employees about new technology.

Even if the use of the space has increased since its creation, they need to make it more lucrative. This objective is closely linked with the strategy of the new FCA CEO which asked them to double the percentage of the external clients (versus clients from the FCA group) from 30% to 60% in 2019.

The team is confident to reach this target. In fact, a famous TV show advertised the concept of Fablab which triggered the company interest and they will use their experience and the creativity and collaborative spirit of a Fablab to attract clients and to offer them relevant and efficient contents.

Machines & tools available

Cutting plotter ROLAND CAMM-1 SERVO Trotec Speedy 100 60x30 lazer cutter Ultimaker 2 3d printer

Technologies & processes available

3D printing Laser cutting Vinyl cutting CNC milling VR & video games Computing & softwares Electronics Traditional tools Welding Arduino

Services offered

Shopbot CNC milling 120cm x 120cm Creativity sessions Coaching & project mentoring Classes & workshops Exchange programs Free machines & tools access Projects & sprints sessions Talks & conferences Learning expeditions Education missions Design missions

Our best practices

The inspiring things we do here to run our collaborative space

4 personas to change people mindset

categories
Training Community

What is it?

A simple but efficient methodology, based on a role game, to make people develop new mindsets and use it at the right moment.

In concrete terms?

The team of Isvor Fablab was looking for a way to trigger collaboration among a team. They also aim to develop new spirit among its users, inspire by the maker movement, for them to transform their way of working. To meet this 2 challenges, they design a low-cost and efficient solution based on 4 personas associated to 4 roles:

  • The Explorer: pioneering new frontiers
  • The Maker: harnessing technology for continuous improvement
  • The Hacker: breaking things apart and finding radically different alternatives
  • The Networker: connecting the people and ideas as needed

This tool is used as an icebreaker to start a workshop. People need to identify their natural role and the role in which they should go to reach the team challenge. It is also used for people to be aware of the roles they need to develop to succeed in their project.

Why it’s interesting?

The 4 personas methodology is a red wire which enables to get everyone on board :

  • it is easy to understand
  • it is fun to play
  • it enables to assess the needs of people
  • it can be adapted to diverse context

Our makers projects

Get inspired by the DIY projects of our team & members

Educational model of an engine sprocket

It is a model of an engine sprocket used to teach technicians how to maintain and repair a complexe engine piece.


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